'09 211 - CC's version of Moomba?

[budco95]

i traded my mastercraft X10 for a 211. I only owned the X10 for a year. I love the 211 if the 211 would have been stiped down as they talking, i would of had no reason to buy a neww 211. Point being i think cc will always offer a lower end and a high end boat to compete with the compation. It it called staying with the demands of the market. Even if they change the 211, iam glad i purchesed mine before they did.

[GigemAgs]

Appreciate all of the insight.

At the risk of kicking the dead horse yet again, I want to make a final point. While I completely agree with the numerous posts about CC needing to do everything possible to attract new buyers and appeal to a wider base of customers, I think there are smarter ways of going about it. In order to protect the existing 211 base, why not simply introduce a stripped down version under a different model number (i.e., 207)? What is the incremental cost of that strategy given the manufacturing costs have not changed? Is it the cost of a new piece of collateral (brochure) at the dealer? Having to maintain another model number in the warranty database? Seems like a small price to pay in order to protect your base... Other manufacturers both in/out of this industry have gone to much greater lengths to do the same, even to the point of introducing a new brand name for the entry-level buyer.

OK, I promise I will move on to another topic... :grin:

[TravisFling]

Yep, yep... Interesting points here, by all. It's a tough situation when a premium brand, that charges a premium price for their product, want to make a more affordable option to increase market share. Bu has the V-Ride, and they still offer lots of options on that boat. I just don't understand how you say "this is a great boat and it's 30k less than last years boat of the same name. It's not "as great" as last years boat, but we haven't sacrificed quality, dependability, performance, ride, wake, pull, etc. it's just a few options..." As a consumer I would say to myself Why, then, am I paying 30k for keyless ignition, hull stripes and a stereo?????????????? and I would be pissed. Why not get the stripped version, and spend 3k on an amazing stereo with wetsounds all around, much better amps and headunits, etc. and use the key to start the boat (not a huge deal to me) and save 27k? It's very hard, I think, to justify a premium price in the first place, which CC has done an amazing job of. Nautique owners are incredibly loyal, and love their boats. I'm having a very hard time wrapping my head around this. If you're going to offer a significantly lower priced model, and have that price based on options alone, you're entering a world of trouble, ESPECIALLY keeping the same model number and name. I would be pretty upset if I had a 211 right now....

[BPSKI]

CC is doing what everyone has been asking for, they are taking an older hull that is well liked and known and starting it at a low price point, and making it more affordable. The 211 hull and design has more than paid for itself and now it is pure profit for the manufacturer. I would imagine it takes several years to pay for the R&D put into a model before it becomes profitable. The 211 is more logical to make a entry level boat considering the factory is tooled and parts are available to produce this model. I would imagine the cost to bring back a stripped down 210 would be quite high. It looks now like the 216V will be the replacement. Why would they want a model (211) that would steal sales from the new model (216v). Is it bad for the customers who have 211's, not necessarily. If someone is looking for a loaded 211 where are they going to to to get it? Not the dealer, they will go looking for them. This may have a bigger effect on the old 210's and 2001's.

[RLS]

Last fall I purchased a well equipped 2007 211 for less then $50,000. It has everything a team has except the upgrade stereo, docking lights and the access door. It has the touch starter and full ballast. The year before they want $62,000 for the same boat. Right now I bet the boat would have been a couple of thousand lower. As demand goes down prices also have to go down. If you bought a boat two years ago demand was high and you paid a lot. Boats will come down until demand goes back up. It is a normal correction. If you have the money to buy a boat this year or next you should pay less. If your dealer is still trying to get full MSRP look around others are not. I also agree that a boat is an expense not an investment.

[kinger]

A boat is not an investment, it is a depreciating asset. As with any depreciating asset the market determines the rate of depreciation not the dealer. The bottom line is that if someone is in the market for a "budget" boat then CC does not really have that option so they go to the Moomba, V-Ride, X-1 ect. The 211 now gives CC a respected model at an entry level price. I fail to see how this effects any existing 211 owners. People that were in the market for an entry level boat were not purchasing used anyways. If someone is in the market for a top of the line used boat then they will do their research and know the history of the 211. I think it is a great move. It seems like had CC said we are bringing back the old 210 model at an entry level price all of these 211 owners would have said great move, and had a total disregard for new 210 owners.

[Bullet]

i was at buxton this morning---

the 211 that will be 49k has no options except tower and tanks and nautique cruise with no display screen----if you load it out it will be right back up there in price---

dont panic guys---i hardly call 49k an entry level anyways!! my 17.5 ft glastron was entry level!!

[saceone]

the 211 is gonna be just like the boxster. Entry level Porsche but it's nowhere near an entry level car.

[gride300]

when buying a boat demand really does not have much to do with it. for instance, if you order a boat new and know the msrp and the price of your options you'll have a pretty good idea of what a fair price should be. i know that dealer's pay no where near msrp and that they get incentives for certain model sales and what not. so if you know what you are doing price gouging should not be an option. buying a used boat is the same thing. if you know the blue book then you shouldn't get hosed. if companies want to make an entry level boat they should either design a completely new boat from the ground up that does not lack quality or dependability, but lacks some eye appeal and performance much like the difference in a c230 and c55amg. they get new engines which is the majority of the price, and you still get to pick from most of the options, though some are automatically included in the price. or offer some sort of incentive to buyers who own the "downgraded" model boat to trade it in and get a new one or to people who are about to purchase the model being "downgraded". hope that makes sense. sorry for the rant

[kinger]

Many people don't order their boat they buy them off the lot. I guarantee that no matter how great anyone negotiated they bought their boat no where near dealer cost. Unless you have an inside "hook-up" then you got price gouged. People aren't buying used boats at blue book either beacause right now demand says they shouldn't. Demand has everything to do with price.

[sfjakey]

First off, I believe a dealer should make a profit, as should the manufacturer. I know full well a boat is not an investment. However, when buying a boat, like anything else, you pay up front or on the back end. Cheap price results in low quality and poor resale value. Spend the money up front, you get better quality (usually), and your resale price is much higher. Take Grady White vs Striper in the fishing boat arena for example. I chose CC for THE 5TH TIME IN MY LIFE because they are in that category. I have been insulted and disregarded as a customer by watering down the high end product I just purchased. I am full aware, also, that I could have bought the "SE" model for much less (actually not that much less in the end), but I could not get the options I desired on that model. It is quite simple to leave the existing model in it's place in the market, and simply put a new model name on the "entry" boat with no options. That gives respect and dignity to the thousands of people who have already shown their loyalty to Correct Craft by spending a considerable amount of their disposable income on their product. Unless, of course, CC is only concerned with attracting new customers rather than maintaining existing ones. I am disappointed in CC for this decision and it will affect my loyalty next time around. I guess my loyalty will begin to shift to the bottom line as well. As far as my boat goes, I love it. I guess the next guy will be getting quite a deal on the resale, though.

[CAN'TSKI]

Rather than turning perception of my 2007 211 from WHOA RICH BOAT into HEY NICE KIA, CC could try taking marketshare from Mastercraft. I realize taking the cover-ups off the girls in the marketing and actually showing a little skin might just shoot us all to purgatory, but it might also sell a boat. I am seeing a lot more new MC's on the lake. MC knows how to market to the new wakeboarding breed of boat owner. CC is still marketing to my 92 year old Lutheran grandmother. She ain't buying a wakeboard boat in this economy.

[01skinautiqueGT40]

YUCK! that tower looks like ****!



CC Owned
1978 Ski Tique
1989 Ski Nautique 2001
1996 Ski Nautique 196
1999 Super Air Nautique (Python Powered)
2001 Ski Nautique 196 25Th Anniversary Current Boat PP Digital Pro (All The Goodies)

Tow Rigs,
2002 Ford F-250 Lariat 4X4 (Lifted)
2007 Chevrolet Suburban LTZ 4X4

[RLS]

sfjakey
I do not think that CC is reducing the quality, or service on an entry level price point boat. I have a brother that lived in OR and they have been selling Signature 211 for around $45,000 for a few years. You could still get a loaded one for $60,000 if you wanted. Here in the Bay Area the dealers have kept prices up because the demand has been high but things have changed. I received an e-mail this week offering a new 230 for around 66,000. CC must sell boats to stay a boat company. All the high end boat companies are cutting price. You and I paid a little more than guys will pay this year. The 211 is a great boat and CC won't change that. Local dealers may start to order boats with less options to lower the price point. That may cost us a little more deprecation over the next few years but compared to my house it will be a small amount. My house has gone down $300,000 in the past year. My boat is not going to bother me.

[nautique95]

I will take my '07 211TE over and over again! It is a great boat and does everything that I want it to do. I go out each and every time and enjoy it as much as my first time out in it! The 211 has proven to be the top seller over the last couple years so I am not worried when I go to sell it, I feel there will be someone out there that wants a loaded 211, especially if you cant get a new one anymore. I would never say that I regret buying one just because they have made a change, it is a great boat and has done everything that I bought it for and look forward to years of enjoyment with it!