I recently spent some time in Orlando with the team from Nautique checking out the new Super Air Nautique G23. It is an incredible boat! Bill Yeargin, Greg Meloon and Shaun Murray also recently took the time to answer some questions that PlanetNautique members had about the company, Nautique's future, and, of course, the G23! Below is a transcript of that interview.
Jeff Carroll: First, how are things at Nautique?
Bill Yeargin: Thanks for asking, Jeff, we are doing great.
The boating market in the US and Western Europe is still soft but we have a great business model and have adapted to the current conditions. We have been spending a lot of time developing the Nautique brand in international markets which has kept me and our international sales team on the road quite a bit. Our efforts have resulted in over 30 new international dealers which gives us representation in fifty-five countries.
We have also been investing heavily in product development, employee development and process improvement. No matter how good we are we want to be significantly better. We have an amazing company culture and are blessed to have the best dealers and employees in the industry, by far.
We are all excited about the future!
Jeff Carroll: Nautique executed an outstanding build-up to the release of this boat. I have never seen such buzz about a product in the watersports industry before. Did it go as you expected?
Bill Yeargin: Our marketing team did an outstanding job developing and executing the launch plan for the G23. I have had several people tell me that they have never seen anything like it in our industry. As I worked with our team on the launch I came to expect big things and our team delivered.
I know a lot of people have talked about the roll-out but there is one important point that is key to understanding why our team did such a great job planning and executing the product launch. They TRULY believed in this boat.
Jeff Carroll: Were you worried the hype was getting to be too much?
Bill Yeargin: No, I wasn’t. I knew the G23 was an amazing boat. However, I did have several industry friends ask me during the rollout if we were setting Nautique up for a fail by so dramatically building up expectations. Funny thing is that I heard the same comments during the rollouts of both the Ski Nautique 200 and the Sport Nautique 200. Those boats both delivered and I knew the G23 would too.
Greg: Our focus was to build a great product and then tell the world about it. The Super Air Nautique G23 is worthy of all the hype!!
Jeff Carroll: You must have
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